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MTN tees off at the Supersport Shootout


May 10th, 2011
MTN Press Office. http://www.mtn.com

MTN is pleased to announce its title sponsorship of the prestigious 2011 MTN SuperSport Shootout golf tournament, which takes place at the Simola Golf and Country Estate in Knysna from 13 to 15 May 2011.

“Although this is a new addition to MTN’s sponsorship portfolio, it is not our first foray into golf. MTN decided to sponsor the SuperSport Shootout for a number of reasons, not least because we share a vision to uplift the communities in which we operate through targeted and sustainable interventions,” says Serame Taukobong, chief marketing officer at MTN South Africa.

MTN acknowledges that the SuperSport Shootout has contributed significantly to supporting worthy charities such as the Gozololo Centre for Needy Children and the Jacob Zuma Trust, an integral part of the golf tournament since inception. Furthermore, MTN will expand on community upliftment and will handover funds to the Jacob Zuma Trust.
“This is a golf tournament unlike any other in South Africa and presents MTN business customers with the opportunity to experience the MTN brand while playing their sport of choice,” adds Taukobong.

The concept for the MTN SuperSport Shootout is based on establishing South Africa’s top amateur celebrity golfer in an environment that replicates a US PGA Tour event. After a seven year period, the event has proven to be very popular, establishing itself as the premier celebrity golf event in the country.

The event comprises an invitational field of government officials, captains of industry, and legendary sportsmen competing alongside one another. Importantly, the makeup of the field reflects the various cultures of South Africa.

“Business executives form a significant portion of our connection, and we appreciate the work they do for our communities and in the businesses they run. What better way of strengthening those partnerships,” Taukobong says.

“We are excited to be partnering with MTN as the new title sponsor of this premier golfing event on the South African sports calendar,” says Kevin Curren, owner and tournament director.

“As leaders and outstanding role models in the business community, MTN is the ideal partner for this prestigious event. Our shared vision is based upon delivering an extraordinary golf and lifestyle experience, while at the same time raising significant funds for educational grants allocated to those far less privileged in life. As we continue to build on the successful Shootout formula, we also look forward to developing a long and rewarding partnership with MTN,” he adds.

Says Chester Williams, former Springbok star and member of the 1995 Rugby World Cup champions: “The MTN SuperSport Shootout is the most amazing event. Where in one’s lifetime can you meet a host of South Africa’s greatest sports stars, top business personalities, and government officials all together at one venue? This is a world class event in every respect, and I am really thrilled to be a part of the 2011 challenge.”

The MTN SuperSport Shootout will be hosted at the Simola Golf and Country Estate in Knysna, on a spectacular course designed by golfing legend Jack Nicklaus.